New Buy Now, Pay Later Laws to Regulate Short-Term Loan Market

40 percent of young Australian consumers have turned to BNPL lenders to stretch out payments for everyday essentials as the cost of living crisis continues.
New Buy Now, Pay Later Laws to Regulate Short-Term Loan Market
(bangoland/Shutterstock)
Jim Birchall
6/5/2024
Updated:
6/5/2024
0:00

The Australian government will be bringing in new legislation targeted at the burgeoning Buy Now, Pay Later (BNPL) market, which it says doesn’t operate under the same framework to which other finance lenders must adhere.

Citing the need to increase consumer safeguards, new laws, essentially an amendment to the Credit Act, were announced today.

In an expected move, BNPL lenders are to be licenced, following concerns raised by financial watchdogs over credit disclosure, excessive default fees and customer’s overextending their finances.

Assistant Treasurer and Minister for Financial Services Stephen Jones said in March the new legislation would classify BNPL loans as credit products.

This means lenders will be required to hold an Australian Credit Licence and will have to comply with the Act’s requirements pertaining to product disclosure, dispute resolution, and hardship assistance.

“BNPL providers will also be required to take steps to make sure they are lending responsibly. This requirement will operate in a way that is flexible, adaptable and proportionate to the risk of consumer harm,” Mr. Jones said.

The government considered three options to tighten the sector, including adding an affordability test to the self-regulated industry code and rewriting the Credit Act to make BNPL providers subject to the same laws as credit card companies.

However, it ultimately settled on the introduction of limited regulation.

In a move that may lessen the appeal of the schemes to many hamstrung by bad credit, under the changes, users of BNPL schemes will now have to undergo credit checks—something the minister said was to “ensure that the credit product that they are signing up to is going to be affordable for the individual.”

“People who have got multiple accounts, they’re racking up thousands and thousands of dollars in debt, they’re the sort of things we’re trying to ensure protections against and the new laws will do just that,” he told ABC’s News Breakfast this morning.

Financial Services Minister Stephen Jones said under changes to the Credit Act, BNPL providers will be required to tighten up responsible lending practices. (AAP Image/Mick Tsikas)
Financial Services Minister Stephen Jones said under changes to the Credit Act, BNPL providers will be required to tighten up responsible lending practices. (AAP Image/Mick Tsikas)

The Exponential Rise Of BNPL

The cost of living crisis has seen more Australians turn to schemes that allow a purchaser immediate access to a larger-ticket item.
However, research has found that BNPLs are being used to even help with staples like groceries and clothing. Purchases are paid off interest-free over weekly or fortnightly instalments making them an attractive alternative to credit cards.
Major BNPL providers in Australia include AfterPay, ZIP, Klarna, and LayBuy. They make their money by charging retailers to use the service, and from default fees when payments are missed.
The model’s uptake is particularly high amongst young people and is now fully entrenched in the spending psyche.
A 2023 survey by the Reserve Bank identified that 40 percent of shoppers aged 18-39 are currently indebted to various scheme providers, while a third of shoppers across all age groups had used the service in the past 12 months.
The Australian Finance Industry Association said via a statement that BNPL adds as much as $18.4 billion to GDP and supports more than 120,000 jobs.
The trend is set to continue with a compound annual growth rate of 9.5 percent pushing the gross merchandise value of BNPL from US$11.29 billion in 2023 to US$20.39 billion by 2029.
Jim Birchall has written and edited for several regional New Zealand publications. He was most recently the editor of the Hauraki Coromandel Post.